The womenswear and accessories tradeshow, under the aegis of the Municipality of Milan, to open from Thursday 19th September to Sunday 22nd September, anticipating by one day the presentation of the new-ins. WHITE plans ahead and opens on Thursday 19th September to welcome increasing numbers of international buyers. In a Milan that is getting ready to welcome buyers and press from across the globe, the tradeshow reinstates its key role as aleading womenswear platform, anticipating its opening, while keeping attuned with the calendar of the women’s fashion week, and the other fashion events.
“I am sure that our choice is in line with the insiders’ needs. Thanks to this early opening - which we have decided following a painstaking analysis of the buyers’ turnout – and to the closing date, one day before the other important fashion tradeshows, always present in Milan, the firms can benefit from the presence of the top names, in town for the startof the fashion week” – Massimiliano Bizzi – founder of White.
The timing is strategic in the framework of the global trade-fairs calendar, most importantly, it takes into account the buyers’ needs, allowing them to make the most of all the opportunities offered by the show, which reinstates itself as womenswear leading show, owing to its offer of cutting-edge brands, consolidated labels, trailblazing designers and innovative start-ups. A further step to keep bolstering the centrality of the tradeshow, which reasserts WHITE and the Tortona Fashion District as the dynamicand vibrant hub during Milan’s fashion week.
