Established in 1981, Guess began as a jeans company and has since successfully grown into a global lifestyle brand. Guess, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products.
Guess products are distributed through branded Guess stores as well as better department and specialty stores around the world. As of August 4, 2018, the Company directly operated 1,061 retail stores in the Americas, Europe and Asia.
This Fall 2018, GUESS Jeans U.S.A. digs deep into the archives and loads up on woodland inspired pieces and original 90’s graphics for a collection that launches in-store October 12th, 2018 at JUICE LA for a week-long pop-up experience and online at GUESSJEANS.com on October 15th, 2018.
The collection features silhouettes referenced from the early 90s that have been updated with rustic corduroy, moleskin and canvas materials and features original GUESS scouting locations such as Utah and Colorado in mind.
A prequel to the main launch was introduced through the unique capsule designed by DRx LOVE which includes one-of-a-kind pieces remixed with textiles from GUESS Jeans U.S.A. Fall 2018 collection. LA based luxury boutique, Maxfield, exclusively launched the capsule on September 25th, 2018 to celebrate 10 years of joining forces under the project DRx LOVE with DRx Romanelli and Tetsuzo Okubo, founder of ‘A Love Movement’.