British lifestyle brand Ted Baker London is set to re-launch its South Coast Plaza location in a new 1,913 square foot retail space. The updated store design references the sunny Pacific coast, with a hint of classic British seaside.
The unique space features luxe finishes of marble and brass contrasted against distressed timbers, rustic metals and weather-worn tiles. The storefront and interior harbor a dramatic feel, with brushed brass accents mimicking the appearance of ocean waves. Faux ice cream cones are displayed on the cash desk, reminiscent of beach trip delights, while the fitting rooms are likened to cabanas, each with its own color scheme. Oversized oyster shells and coral props add a finishing touch to the space.
The new store will feature the SS19 collections for menswear, womenswear and accessories. For the ladies, Ted's florals are inspired by handpicked flowers with a dark side. He's also woven geometric prints throughout the season, with bright greens and flashes of fuchsia creating '70s inspired patterns, romanticized with Ted's signature individuality.
Exploring the globe through style, Ted's SS19 menswear collection employs Nordic-inspired neutrals to kick off the season, contrasted with khaki as a new neutral shade, before going into full technicolor with saturated tropical brights. Along the way, Ted's prints are inspired by his travels across Africa with inspiration from jungles and savannahs alike, with a uniquely British twist.
