The new Zara Campaign Collection just dropped this week, fall/winter 19 offering plenty of standout pieces.
The Campaign Collection used to be part of the regular women's ready-to-wear line, but some years ago it became a separate entity and now the line drops twice a year—one for spring/summer and one for fall/winter.
Inspired by a strong Parisian woman and eclectic flea market finds, this collection of 37 pieces is all about personal styling and finding one's inner self. The campaign imagery shows layering techniques worthy of a Nobel Prize, accessories that will last the test of time, and tailoring that perfectly "blurs the lines between femininity and structure," says the brand.
You'll see hints of French women flair in the pointed-lace kitten mule heels and sequin silk dresses with lace trim. All the pieces scream elegance and can be effortlessly layered together for romantic Parisian vibes.
"The in-house collection works more towards what the customer needs, [but the Campaign Collection] is more representative of our ideas and feelings while also [paying in mind] to what the customer needs in story form (…)This season, the campaign was inspired by the Parisian sexy and crazy woman. Our muses were inspired by different French actresses in the '70s and early '80s", says Zara's design team.
