Press releases

Fashion week is always full of surprises, and unexpected celebrity appearances are often part of the excitement. The spring 2027 menswear season was no exception. At the Vetements show earlier this week, Sean Preston and Jayden James, the sons of pop superstar Britney Spears, made an unexpected runway debut wearing striking designs by Guram Gvasalia. The appearance marked a rare public moment for the brothers, who have largely remained outside the spotlight despite being the children of Spears and Kevin Federline. Now young adults—Sean is 20 and Jayden is 19—the siblings felt ready to step onto the fashion scene and make their modeling debut in memorable style.

Gucci took over New York’s iconic Times Square for a major runway show led by creative director Demna. Set between Broadway and 7th Avenue, the show turned the famous neighborhood into an open-air fashion stage, with giant billboards broadcasting the collection live to crowds gathered on the sidewalks.

Dior’s latest destination in Osaka is more than a boutique—it is an architectural gesture. Set in the city’s lively Shinsaibashi district, the new flagship brings together fashion, design, and atmosphere in a space that feels unmistakably Dior.

The most recent Dior cruise show was held in Mexico City, paying tribute to one of the greatest female artists of all time: Frida Khalo.

Summer is the most anticipated season, and fashion and style trends are vibrant and comfortable. From relaxed suits to leather pants, the basic idea of ​​this season is color coordination.

The Cali Wedge, Deva, RS-X3, Rise and Future Rider, some of the most popular women’s silhouettes from PUMA, are reimagined in bold designs for this collection. Details include hot pink, high gloss synthetic uppers and midsoles with fluffy textile accents.