Sports company PUMA and Istanbul-based luxury streetwear label Les Benjamins are partnering up to launch their first-ever collab collection on April 6.
Inspired by its founder Bunyamin Aydin’s passion for photography and travel, the collection’s journey of discovery is aptly told through the eyes of 13th Witness, a photographer from Brooklyn, New York who unexpectedly discovered his Turkish roots from a DNA test. Through his travel from Brooklyn to Istanbul, he brings to life the story behind this collection by effortlessly marrying Western streetstyle with Turkish cultural tradition, resulting in a series of vivid images and striking video compositions.
LES BENJAMINS is a luxury streetwear brand founded by Bunyamin Aydin in Istanbul. Each product comes with an aesthetic philosophy that translates deep-rooted cultural influences and rituals into craftsmanship of comfort. Bunyamin Aydin embraces exploration by tapping into cultural landscapes with a signature style that defies cliché and, at the same time, fuels eager audiences to discover and rethink the unknown.’
For the first drop, Aydin reimagines PUMA silhouettes with a hand-crafted, artisanal feel, using the rich colors and detailing of traditional Turkish carpets. Rooted in the idea of ‘capturing culture through comfort’, the collaboration merges PUMA’s sporting heritage with Les Benjamins brand DNA to recreate iconic silhouettes like the RS-0, Thunder Disc and Trailfox.
