In spring 2012 Bündchen won three major spring campaigns: Versace, Givenchy, and Salvatore Ferragamo.In early 2012, it was announced that she would be the face of Banco do Brasil's first global ad campaign, with the tagline "Bank of Brazil. From Brazil to the world. From the world to Brazil." In April 2012, Time listed her on their All-TIME 100 Fashion Icons list of the 100 most influential fashion icons since 1923.
In August 2012, in honor of the 120th anniversary of Vogue, the magazine spotlighted the ten women who had most featured on the cover of the magazine, Bündchen being on the list with 11 covers total. As of 2011, there had been 29 persons to have appeared on the covers of Vogue Paris, Vogue Italia, American Vogue and British Vogue; Bündchen being one of them.
In 2012, she made 5,600 appearances in commercials in her native Brazil. In August 2012, it was reported that she had replaced Kate Moss as the face of David Yurman. She was shot by famous photographer Peter Lindbergh for the fall 2012 campaign.As of the end of 2012, she had appeared on 120 Vogue covers. She also holds the record for the most Brazilian Vogue covers of all time.
In February 2013, it was announced that she had become the face of Chanel's new make-up range, Les Beiges, a campaign which was shot by Mario Testino. This was her first time as a spokesperson of the brand. For the brand's spring/summer 2014 campaign, Marc Jacobs chose Bündchen along with Catherine Deneuve, Sofia Coppola, Fan Bingbing, Caroline de Maigret and Edie Campbell as his muses for his last collection for Louis Vuitton. In December 2013, Bündchen was announced as Pantene North America's newest ambassador.
In 2014, Bündchen and French music producer and DJ Bob Sinclar recorded a cover version of Blondie's 1979 classic "Heart of Glass" for H&M. She was credited by her mononym Gisele. The new version turned out to be an international hit charting in a great number of European singles charts including France, Germany, Spain, Austria and Belgium. The song was Bündchen's charity single for the H&M 2014 campaign. A year earlier, she released a cover version of the Kinks "All Day and All of the Night" as her contribution to H&M 2013 charity campaign.
Bündchen at the opening ceremony of the 2016 Summer Olympics in Rio de Janeiro
In May 2014, Bündchen was chosen as the new spokeswoman for the iconic fragrance Chanel No. 5. She was chosen for her "natural beauty and modern femininity", according to the company. By June, Bündchen had appeared on 17 different international editions of Elle over the preceding three months, including the Brazilian, German, Italian, Canadian, Japanese and Chinese editions. In September 2014, the Baltimore-based company Under Armour signed Bündchen to a multiyear deal as the latest addition to its list of female endorsers. In October 2014, Bündchen stated that she practices Transcendental Meditation. By the end of 2014, Bündchen appeared in 6,013 television commercial spots in the course of one year in Brazil. More than any other Brazilian celebrity, even outranking Neymar who made 5,625 TV commercial spots.
Bündchen was featured in the 2015 Guinness World Record book as the model who earns the most money each year.
Bündchen's $700 Taschen book released in celebration of her 20th year career sold out in one day, before hitting shelves.
In 2015, Bündchen again was the Brazilian celeb who appeared on the most TV commercials in Brazil, with 8527 commercial spots for brands such as; (Carolina Herrera, Colcci, P & G and Sky).
As of 2015, in 20 years Bündchen has appeared in more than 550 ad campaigns, 2000 magazine covers, 3500 magazine editorials and 800 fashion shows.
